Treslúce Beauty x Bebitos
Treslúce Beauty x Bebitos Cafe take over event in Miami for Latin Heritage Month. A cobranded event for Becky G to create community with her fan base and promote Treslúce Beauty. Key points of interaction: Mirror decal moment in restroom, social worthy coffee (latte art and logo cups) and Becky G meet and greet.
Midnight Deseos Palette Holiday Launch
Deseos - the spanish word meaning wishes.
The theme of our holiday palette revolves around Deseos and applies through the New Years time. Social assets were used to support this ongoing theme. For the Campaign we wanted to differentiate the branding from our other Holiday assets as evergreen content, while still being able to use the images together.
Halloween Campaign
While working on Treslúce Beauty, we discovered that the Treslúce customer engages more with look inspiration content. So for this campaign we utilized UGC to engage with our community. The email promoted our fan favorites as well as our (at the time) newly launched Brow products.
